In China Google Search is blocked so the main search engine the Chinese use is Baidu. With many advertising opportunities available via paid search, display and feed ads, Baidu is a must focus platform if you are looking to grow your customer base in China via search driven demand.

SEO strategy on Baidu can be quite different to Google as well and some different approaches are often needed.

Below are the core Baidu marketing and advertising services we offer to help international businesses grow in China.

Baidu Search Advertising

  • We can set up your Baidu paid search account for you
  • No.1 search in China with 78% mobile market share
  • Detailed targeted Chinese keyword strategies developed for search ad campaigns.
  • Chinese Ad copywriting support provided
  • $1,000 minimum spend required, $150 verification fee & $200 annual account fee
  • Management of Standard Ads, BrandZone Ads and Q&A ads available

Baidu News Feed Advertising

  • We can set up your Baidu News Advertising account for you
  • Feed Ads included in the Baidu app and Baidu Tieba (Forum) app
  • Excellent for building brand awareness in China to reach a wide audience
  • Suitable for limited ad budgets
  • We provide real-time campaign reporting dashboards to give you insights on-demand
  • Charges on a cost per click model
  • Banner, Block and Pop-Up Ads all support in Video, Image & Text format

Baidu SEO

  • Localisation recommendations to ensure your website responds to Baidu’s specific organic search algorithm requirements
  • Existing Organic performance analysis 
  • Baidu Webmaster Tools Configuration & Optimisation
  • Baidu specific SEO coding implementation
  • Extensive Chinese target keyword strategy definition combined with best practice SEO content strategy 
  • Baidu Brand Zone optimisation

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