Weibo is China’s largest microblogging site often referred to a mix of Facebook and Twitter by people outside of China. Weibo can provide international businesses with a great opportunity gain new brand awareness due to the levels of high impression share content commands on the platform.

Having a good localised content strategy is important to making Weibo marketing strategies a success and we can provide local Chinese content marketing support to do this.

Weibo Advertising

  • We can help you set up a Weibo Advertising account for your brand to promote ads and organic content via
  • 445 million active users
  • Diverse range of advertisement options
  • High impression shares can be gained
  • Charges on a par per click model
  • $1,000 setup fee required for a Weibo official company account
  • Offers Regular, Banner, Timeline, Landing Page and Welcome Screen ad format types

Weibo Organic Marketing

  • Organic post content strategy recommendations
  • Account branding & structure recommendations
  • Post management and scheduling
  • Hashtag & Keyword Strategy
  • Performance Analysis & Reporting

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