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Analytics Strategy

Building an analytics strategy from planning and implementation to analysis and conversion rate optimisation

  • Liaise with management and business stakeholders to establish business objectives and KPI
  • Recommend specific analytics tools, Tag Management Systems and marketing platforms
  • Develop analytics roadmap

Insights & Analysis

Translating online data into actionable insights

  • Conversion funnel analysis, product performance and onsite CTR
  • Understand marketing channel performance and create marketing attribution models
  • Analyse user journeys and build customer segments based on available data
  • Leverage range of existing tools, including Google Analytics, Adobe Analytics and Mixpanel

Reporting

Regular personalized reporting for a variety of stakeholders to ensure easy monitoring of the right data for the right people

  • Regular (daily, weekly and monthly) automated reporting using google sheets, excel and direct to email PDFs and other reporting software
  • Weekly in-depth analysis of performance onsite across marketing channels
  • Create custom dashboards within the analytic tools
  • Recommend specific dashboarding and reporting software to help provide efficient and automated insights

Implementation & Tag Management

Audit existing analytics implementations, provide recommendations and implement changes.

  • Audit existing analytics implementation
  • Provide tracking specification including event hierarchy, custom dimensions
  • Data Layer specification to allow for analytics and marketing tracking through Tag Management Systems

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