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Amazon Paid Ads

We create and implement Amazon advertising strategies to ensure eCommerce stores get the visibility they need to increase their sales, getting the most out of their budget. We manage paid ads campaigns for individual product listings, sponsored brands and entire stores as well as Amazon DSP.
Our Amazon paid ads services cover all the key areas, including:

 

Sponsored Products and Brand

Amazon’s advertising allows sellers to engage targeted shoppers across the website, including the first page of search results and other product’s detail pages. We manage the bids on keywords for specific products to maximize both budget and performance. Our services include:

  • PPC Ads available for individual product listings on Amazon 
  • Drive traffic to Amazon product detail pages
  • Automatic and manual campaigns
  • Optimisation metrics: 
    • Number of orders
    • Sales
    • ACos (Amazon cost of sales)

Amazon DSP

Amazon Demand-Side Platform enables us to programmatically buy display and video ad placements within the website. You can purchase display and video ads using Amazon DSP. There’s no need to have an Amazon store to use these services.

  • 2 types of Amazon DSP: 
    • Managed Service, and
    • Self Service (Amazon DSP)
  • Placement target includes Amazon-owned sites and apps, like IMDb, and publishers’ sites.
  • Amazon DSP ads can appear in any of the following forms:
    • Desktop Display Ads
    • Mobile Banners Ads
    • Mobile Interstitial Ads
    • Image & Text Ads
    • In-stream Video Ads

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